Before people will open up new opportunities.
The era of smartphones is over. Soon we will dive into new technorealism. She has a lot of advantages and opportunities. But questions to her a lot, reports the Chronicle.info with reference to League.no.
2010-e without a doubt can be called the era of the smartphone. According to Statista, over the past decade sold more than 10 billion smartphones. As of 2020 smartphones are 3.5 billion people or 45% of the inhabitants of the Earth, says Vladimir bandura, CEO of Innolytics Group.
The smartphone has influenced everything: our jobs, friends, entertainment, shopping, education. But within a few years, his era will end.
It is possible to speak with the same confidence, as at the time that the replacement push-button gamers will come to smartphones.
What will replace smartphones and, apparently, all other screens?
Virtual (VR) and augmented reality (AR). Enough to imagine the light, stylish glasses or lenses that allow you to do everything that makes smartphone — and much more.
Quality, functionality and price devices virtual/augmented reality will be ready to battle with smartphones in the next 2-3 years. The main problem for their rapid rise and spread, I think, are not questions of functionality or price. And the legal and social acceptance.
3-4 years ago the technology VR/AR was expensive and often uncomfortable exotic. But today it’s very affordable and very high quality devices and platforms.
For example, in 2017 we have made a VR tour of a luxury residential complex. Gaming notebook for the tour cost us about $3000, and the virtual reality helmet with additional sensors – another $1200. The result was impressive, but the price tag of the solution was still clearly not for the masses.
And in 2019, the market was Quest Oculus – a virtual reality helmet. It runs by itself, without a computer, easier, comfortable, with a better “picture” and user experience in General. From just $400 (price in USA). And he’s not the only one in its kind and its price range.
Where to apply
Already today virtual reality is accessible and dozens of practical and entertaining applications. For example:
— Game with full immersion. Has anyone tried, know that the brain very quickly switches to fully surround the virtual world. After that experience regular screen seems absolutely boring alternative.
— Multiplayer games. As to virtual and augmented reality. A good example of the latter is the game “Dr. Grordbort”s Invaders” platform Magic Leap. Glasses Magic Leap scan the room in which the player resides, and put the game world on top of the real room. Real furniture becomes a shelter from the virtual shots. Such rides with the most fantastic stories and worlds already readily available.
All kinds of tours for travel and education. Today, you can travel with all, at least visual and audio, immersion in distant cities, museums, famous historical sites. Not necessarily in their performance today — it could be cities of Greece of Aristotle and Plato.
— Education in augmented reality. Imagine a virtual guide who accompanies you on a tour of Egyptian pyramids. He sees what you see, and talks about the important artifacts that you see. Or learning physics in this mode: you look at the processes in the real world, for example, a falling Apple, and the points show you the physical formulas that describe the event. Or study Venus, “walking” on the surface. There are already a number of studies that compare conventional training and training in VR. The latter is on average 30-40% more efficient.
More interesting possibilities open up for business.
You can quickly obtain information about objects, places, tasks and so forth, simply staying in a certain place. Or looking at a certain object. This substantially raises the efficiency of solving many problems. For example, in 2018 the Singapore airport started to apply augmented reality glasses to control the baggage in order to reduce download times from 60 to 45 minutes (or 25%).
Or this situation. A manufacturing or engineering company caters to hundreds of sites in different countries, hundreds of units and dozens of models of a particular equipment. Staff turnover, and the equipment is expensive, and operated for years and even decades.
The solution of VR/AR allow you to remove the camera points and gain experience of equipment maintenance. Create effective training programs in a realistic virtual models for new employees. Consult the employees directly on the objects, even show them the correct actions and this can be done by specialists from another city or even country.
The next step is to create universal platformswhere people share their experience. You are calling the right specialist from any location, and continually pay for its services. He will see what you see, step by step and recommend what to do to understand and solve your problem. Or, at least, to understand what it is, and recommend who to contact.
The coming revolution
All of the above are either already available or can be available in the near future. What’s next?
The developers of the technology are already beginning to actively work on transmission of tactile sensations (touch, load) of virtual reality. This is another step towards “the matrix” — a virtual reality that our organs of perception will be virtually no different from the real one.
One of these developments is Teslasuit. Costume realistically conveys the feeling, e.g., touching the wall, the weight of objects or the impact of the shots.
But the plans of developers have even more ambitious – to gather the best skills to digitize and to transmit to other people. For example, a boxer is well-placed kick. The suit can accurately record the movement and then help to reproduce another person. It will be a fantastic breakthrough in the transfer of complex skills. Dance, martial arts, playing musical instruments, but in principle any physical action.
Another radical revolution – a complete overhaul of the market of outdoor advertising.
Obviously, if the person is wearing augmented reality glasses, any other physical screens, billboards, signs, signboards and so on, it is simply not needed.
Here come the big questions. For example, who, where, and on what grounds generally has the right to hang advertisements in virtuality? Google, in its sole discretion? Or a specific building, say, the SEC? Today the question is not settled.
Not least, what advertising can show. What if the door of your pizza (or even instead of the door) on the glasses of the customers will be advertising a competitor whose restaurant is exactly across the street? Who to complain to and with whom to talk about it?
I’m not talking about negative reviews. What if this review will see a dozen Facebook friends, and everyone who comes to the restaurant building? Such withdrawal may be fatal.
Today startups set themselves more cool and objective. For example, to scan the activity of neurons in one person, to transmit the result via the Internet and to reproduce the activity of neurons in the head of another person. In fact, to share their experience and thoughts. Imagine a YouTube-blogger tomorrow. To be in the subject, he will have to share not just videos of their adventures, and holistic experience from them.
Then you can not just watch on TV the Olympic games, and to take in all the details in the experience and sensations of the Olympic champion, who after years of grueling workouts rises on a pedestal. It is possible that this experience will be invaluable and will change the lives of millions of other people.
We move literally to a new reality, which integral part will be created by us, its digital layer, Magicverse. Thus, in virtual reality we can create countless worlds for a variety of tasks. In these worlds we can be virtually in any body – just as today, children choose their avatars in games. And sensations of this body.
One more thing. Some futurists today call people with smartphones cyborgs. A device of augmented reality is quite literally the definition of complement. After all, they will see far as the binoculars, the tiny objects as a microscope, in different spectra, at night, in the fog. To hear is not available for ear sounds and so on.
The dark side of VR/AR
This, of course, also need to say.
The first – is to think well, what is the actual meaning of our life and what is real self-realization. What constructive place in these tasks should take the AR/VR to make them useful tools, not to destroy the man and distract from the main task?
Second , the privacy may disappear from the word altogether. We have become accustomed to the fact that the phones know plus-minus is all about making where we go, our interests, preferences and communications.
But imagine glasses or lenses who know exactly where we are in each moment and with what emotion were watching. Of course, this is the dream of any retailer. And dictator. And employer. And jealous wife. And, perhaps above all, Google and similar companies as no one know what to do with it and how to make money. How much we have and how ready each of us?
Third, the social and legal norms. This may be the main problem in the dissemination of AR/VR glasses and other similar devices. It is unlikely your boss will like it if a dozen people would look through the glasses, and a special application will analyze the subtle nuances of facial expressions, gestures and the tone of the conversation and immediately ask where he’s telling the truth, where not quite sure where and FIB. It is unlikely also like the partner in the relationship. Or visitors of the same restaurant. Psychologically, for many this technology will be very uncomfortable, especially at first.
Fourth – a good idea to take care of the stability of his psyche. In one episode of “Black mirror” was just presented the story when people in a virtual horror game in just a few seconds of experiencing such fear that even not going crazy and dying. Perhaps the limits are not as tragic, but the fact that mental health should be protected, obviously. On the other hand, it’s difficult to overstate what a terrific opportunity for therapy and treatment of the most complex systems in “real-virtual” situations.
The next ten years in the technologies of AR/VR will have fun, will open huge opportunities, will create trillions of dollars of new revenue and value. For these technologies should follow and apply them today. And to do it wisely.